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Sports Business — University of Oregon

Jose Morales

NIL strategy, brand marketing, and AI — building deals at the intersection of sports and culture.

See my work Get in touch

Focus

NIL Strategy

School

Oregon

Status

Senior

Who I Am

A senior at the University of Oregon working where sports, brand, and data meet.

I'm majoring in Advertising with a minor in Sports Business, and I spend my time managing NIL brand partnerships for student-athletes — pairing them with the right brands and running the deals end to end as an Account Manager with the Oregon Accelerator.

My experience spans professional sports, retail, and brand strategy, with a growing focus on how AI and data are reshaping the way we understand fans, athletes, and markets.

What I Love

The business behind the game — how athletes build brands, how deals get made, and where technology takes it next.

NIL StrategyAthlete BrandingSports BusinessAI in SportsBrand StrategySports Analytics

What I've Done

Athletes
Manage NIL deals for student-athletesSecured partnerships for Mikey Ebner with Manta Sleep & Hawaiian Island Grill
→
Web Development
Build websites for athletes & brandsjaymcc.com (Jeremiah McClellan) and this portfolio
→
Case Win
1st Place — Kaiser Permanente × Oregon AcceleratorWinning pitch for a national brand's move into NCAA marketing
→
Writing
Publish on NIL, brand, and the business of sportsFeatured essays on Medium
→

01

Experience

2026 — Present

Account Manager

Oregon Accelerator — Student-Led NIL Marketing Collective

Manage and develop NIL partnerships for four University of Oregon student-athletes by conducting brand outreach, negotiating collaborations, and aligning opportunities with each athlete's personal values and performance goals — resulting in multiple sponsored campaigns and long-term brand relationships
Enhance athletes' personal brands and online presence through tailored social media growth strategies, content planning, and analytics tracking, increasing audience engagement and brand visibility across major platforms
Collaborate with cross-functional teams in weekly campaign meetings to design, pitch, and execute both large-scale and micro-NIL activations, ensuring consistent athlete representation and measurable marketing outcomes for partner brands

2026 · Season

Box Office & Ticket Sales

Eugene Emeralds — High-A Affiliate, MLB San Francisco Giants

Ran box office operations and ticket sales for a professional MiLB organization affiliated with the San Francisco Giants
Built relationships with fans, groups, and walk-up customers to support attendance and revenue goals at PK Park

2026 — Present

Web Developer & Portfolio Engineer

Independent · Self-Directed

Design and build custom, production-grade websites from scratch — including jaymcc.com, the official site for Oregon wide receiver Jeremiah McClellan, and this portfolio
Build responsive, brand-forward front-ends with HTML, CSS, and JavaScript, integrating AI-assisted development workflows

2026 — Present

Agentic AI Engineer

Independent · Self-Directed

Design and deploy autonomous AI agent workflows integrating LLMs with tools, APIs, and data to automate complex tasks
Apply agentic engineering to sports-business use cases — market research, brand intelligence, and AI-assisted NIL analysis

2024 — Present

Brand Operations Associate & Retail Sales

The Eugene NEST — Curated Vintage & Retail

Analyze sales patterns and customer interactions to refine product placement and improve conversion
Execute in-store marketing initiatives and merchandise displays; support inventory and floor operations

Education

University of Oregon

B.S. in Advertising · Minor in Sports Business
2023 — Expected 2027 · Eugene, OR

Involvement

Skills

AI Tools · Agentic Engineering · Web Development · Data Interpretation · Bilingual (EN/ES) · Brand Strategy · NIL Research

02

Resume

Jose_Morales_ResumeAt a Glance

Jose Morales

Eugene, OR · Jmoralesnil@gmail.com · linkedin.com/in/jose2morales

Professional Summary

Senior at the University of Oregon majoring in Advertising with a minor in Sports Business, with hands-on experience in sales, marketing, and event coordination. Self-taught agentic AI engineer and web developer. Passionate about the intersection of sports, AI, and financial trends — and deeply invested in the evolving NIL landscape reshaping athlete branding and the business of college sports.

Education

Advertising Major, Sports Business Minor2023 – Expected 2027

University of Oregon · Eugene, OR

Employment History

Account Manager2026 – Present

Oregon Accelerator · University of Oregon

Manage and develop NIL partnerships for four UO student-athletes — brand outreach, negotiating collaborations, and aligning opportunities with each athlete's values and goals, resulting in multiple sponsored campaigns and long-term brand relationships.
Enhance athletes' personal brands and online presence through tailored social media growth strategies, content planning, and analytics tracking.
Collaborate with cross-functional teams in weekly campaign meetings to design, pitch, and execute large-scale and micro-NIL activations with measurable outcomes for partner brands.

Box Office & Ticket Sales2026 · Season

Eugene Emeralds (High-A / SF Giants) · Eugene, OR

Ran box office operations and ticket sales for a MiLB organization affiliated with the San Francisco Giants.

Web Developer & Portfolio Engineer2026 – Present

Independent · Self-Directed

Build custom, production-grade websites — including jaymcc.com and this portfolio — with AI-assisted workflows.

Agentic AI Engineer2026 – Present

Independent · Self-Directed

Build autonomous AI agent workflows; apply to NIL research and brand intelligence.

Brand Operations Associate & Retail Sales2024 – Present

The Eugene NEST · Eugene, OR

Refine product placement from sales patterns; execute in-store marketing and merchandising.

Involvement

Oregon Accelerator (Account Manager) · Warsaw Sports Business Club · Economics Club · AI Club

Skills

AI Tools · Agentic Engineering · Web Development (HTML/CSS/JS) · Data Interpretation · Bilingual (EN/ES) · Brand Strategy · NIL Research

Request Full Resume

—

Athletes I Manage

I represent student-athletes on the business side — building their NIL strategy and securing brand partnerships that fit who they are.

Mikey Ebner

Pitcher · University of Oregon Baseball

Mikey is a pitcher for the University of Oregon baseball team. As his account manager through the Oregon Accelerator, I lead his NIL strategy — identifying brand fits, pitching partnerships, and managing each deal from first outreach through activation and content.

I've helped secure partnerships that connect Mikey with brands his audience actually cares about.

Partnerships Secured

Manta SleepSleep & Recovery

Hawaiian Island GrillFood & Beverage

01

Web Development

Athlete Site

jaymcc.com

Official website for Jeremiah McClellan, University of Oregon wide receiver — designed and built from scratch.

Visit →

Portfolio

This site

My own portfolio — a custom, single-file site built with HTML, CSS, and JavaScript.

You're here

02

Case Competition

My team won first place developing a business case for Kaiser Permanente — a scalable campus-tour activation that gives a healthcare brand an authentic access point into NCAA marketing, anchored by NIL athletes to close the 45% primary-care gap among 18–29 year olds.

The real lessons were leadership, coordinating a team's strengths, and presenting under pressure — the parts that don't fit on a slide.

The Team

Ethan Cavizo Ana Narayan Landon Espinoza Destinee Kaya

Slide 1: Cover · KP × Oregon Accelerator

$Slide 4: The PCP Gap — Why Campuses$ Slide 5: KP Implementation

$Slide 10: Logistics — Move · Recover · Plan$ Slide 11: Athlete × KP Social Playbook

Slide 13: Reproducible — 4 Schools, 4 Regions

Slide 15: Every Activation Is a Data Event

03

Writing & Research

Research Paper

Google's Dominance in the AI Race: An Investment Perspective

How Alphabet is positioning to lead the AI era — Gemini 3, custom TPUs, the Apple partnership, and what it means for investors.

Download PDF →

Medium · NIL

NIL and the New Brand Pipeline

How Name, Image & Likeness evolved from a loophole into the core brand-building infrastructure of college sports.

Read →

Medium · Brand

Nike's Inventory Correction

Breaking down Nike's reset — the DTC misstep, the lost categories, what scarcity costs at scale, and the comeback plays.

Read →