University of Oregon · Advertising & Sports Business
JOSE
MORALES
Where Sports, Strategy & AI Converge
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University of Oregon · Advertising & Sports Business
Where Sports, Strategy & AI Converge
Who I Am
I'm a junior at the University of Oregon, majoring in Advertising with a minor in Sports Business. I live at the intersection of sports culture, brand strategy, and emerging technology — with a growing passion for how AI and data analytics are reshaping the way we understand fans, athletes, and markets.
From analyzing sneaker trends at The Eugene NEST, to conducting NIL research with the Oregon Accelerator, to working with the Eugene Emeralds — the High-A affiliate of the MLB San Francisco Giants — I bring real-world experience across professional sports, retail, and brand strategy.
As a former DEI Chairman, I'm committed to building inclusive communities and bringing diverse perspectives to every team I join.
My Journey
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B.S. in Advertising
Minor in Sports Business
2023 — Expected 2027 · Eugene, OR
My Resume
Where It Started
Before college, before the clubs and internships, there was a teenager in McMinnville with a phone, a dream, and a growing stockpile of sneakers. In high school, I launched a sneaker reselling business that became my first real education in entrepreneurship.
At my peak, I was managing an inventory of 100–200+ pairs — tracking drops, monitoring StockX and GOAT prices daily, studying market fluctuations, and timing buys and sells to maximize margins. Every pair was a mini-investment, and every release day was game day.
That hustle taught me everything: supply and demand, trend forecasting, inventory management, customer relationships, and the discipline of running a real operation. It introduced me to the world of footwear culture and gave me an unshakeable love for the business behind the sneakers.
Most importantly, it proved to me that I could build something from nothing. That high school side hustle is the foundation of who I am today — and why I chase opportunities at the intersection of sports, business, and culture.
First Place Win
Proud to announce that my team won first place in the Oregon Accelerator case competition, which took place last Thursday.
Throughout the term, we developed a business case for Kaiser Permanente, outlining a scalable solution that would give KP an access point into NCAA brand marketing. It was exciting to explore how a brand associated with healthcare can make its way into college sports — and what positioning strategy is needed in such a context, given the fast-changing nature of NCAA brand marketing.
The lessons learned during this experience don’t fit on slides. They consist of leadership, coordinating teammates with unique capabilities, presenting under pressure, and navigating ambiguity when there’s no straightforward approach to a problem.
Huge thanks to Oregon Accelerator for the opportunity and for organizing this event — and to the judges for investing their time to assess our work. It’s been a real pleasure participating in programs by Oregon Accelerator so far.
The Team Behind the Pitch
Thank You To The Judges
Welcome to Thrive · Campus Tour Activation
Click any slide to view it full-size. Our pitch built a reproducible $50K-per-activation campus tour for Kaiser Permanente — using NIL athletes as the anchor to close the 45% PCP gap among 18–29 year olds, with QR-based data capture turning every event into a measurable lead pipeline.
Selected Work
An in-depth analysis of how Google/Alphabet is positioning itself to lead the AI revolution — examining Gemini 3, custom TPU hardware, the Apple partnership, Google Cloud growth, and what it means for investors.
Building a brand partnership between Oregon Accelerator and Alchemy Coffee House — Eugene's beloved local coffee destination. Connecting UO student-athletes with a community-rooted brand through NIL-driven content and collaborative activations.
A look at how Name, Image & Likeness has evolved from a loophole into the core brand-building pipeline of college sports — reshaping how athletes, collectives, and sponsors connect, and why NIL is now infrastructure, not a side deal.
Breaking down Nike's inventory reset — how the DTC pivot went sideways, which categories got lost in the shuffle, what scarcity really costs a brand at this scale, and the plays that could shape Nike's comeback.
Let's Connect
I'm always open to connecting with professionals in sports business, marketing, AI, and finance. Whether it's an internship, a collaboration, or a conversation about the latest sneaker drop — I'd love to hear from you.
Sports marketing, AI analytics, brand strategy, sneaker culture — let's connect.
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