University of Oregon · Advertising & Sports Business
Where NIL, Finance & Baseball Ops Converge
Who I Am
I'm a senior at the University of Oregon, majoring in Advertising with a minor in Sports Business. My focus sits where NIL, economics, and finance meet the business of sports — from athlete valuation and representation to front office baseball operations.
I conduct NIL research and athlete social audits with the Oregon Accelerator, work box office and game-day operations with the Eugene Emeralds — the High-A affiliate of the MLB San Francisco Giants — and built my trend and retail instincts at The Eugene NEST. As a former DEI Chairman, I bring an inclusive, team-first mindset to every room I'm in.
My Journey
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B.S. in Advertising
Minor in Sports Business
2023 — Expected 2027 · Eugene, OR
My Resume
Where It Started
In high school, I launched a sneaker reselling business out of McMinnville — my first real education in entrepreneurship. At my peak I managed an inventory of 100–200+ pairs, tracking StockX and GOAT prices daily and timing buys and sells to maximize margins.
That hustle taught me supply and demand, trend forecasting, inventory management, and the discipline of running a real operation — and it proved I could build something from nothing. It's the foundation of everything I chase at the intersection of sports, business, and culture.
First Place Win
My team took first place in the Oregon Accelerator case competition. Over the term, we built a business case for Kaiser Permanente — a scalable entry point into NCAA brand marketing through NIL, in one of the fastest-changing corners of college sports.
The real lessons didn’t fit on slides: leadership, coordinating teammates with unique capabilities, presenting under pressure, and navigating ambiguity when there’s no straightforward path to an answer.
The Team Behind the Pitch
Thank You To The Judges
Welcome to Thrive · Campus Tour Activation
A reproducible $50K-per-activation campus tour anchored by NIL athletes, built to close the 45% PCP gap among 18–29 year olds. Swipe through the deck — tap any slide to view it full-size.
Selected Work
An in-depth analysis of how Google/Alphabet is positioning itself to lead the AI revolution — examining Gemini 3, custom TPU hardware, the Apple partnership, Google Cloud growth, and what it means for investors.
An NIL campaign connecting UO student-athletes with Textyle — Eugene's resell, restore & recycle sneaker and vintage shop on Willamette. Athlete-led content built around a community brand that sits right at the center of my sneaker roots.
A look at how Name, Image & Likeness has evolved from a loophole into the core brand-building pipeline of college sports — reshaping how athletes, collectives, and sponsors connect, and why NIL is now infrastructure, not a side deal.
Breaking down Nike's inventory reset — how the DTC pivot went sideways, which categories got lost in the shuffle, what scarcity really costs a brand at this scale, and the plays that could shape Nike's comeback.
Let's Connect
I'm always open to connecting with professionals in sports business, marketing, AI, and finance. Whether it's an internship, a collaboration, or a conversation about the latest sneaker drop — I'd love to hear from you.
Sports marketing, AI analytics, brand strategy, sneaker culture — let's connect.
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